How investing in SEO works for your business.
With the number of internet users growing every year, it is more important than ever to ensure you have an online business presence and in order to secure this, digital marketing is the key.
Search Engine Optimisation (SEO) is one of these important digital marketing strategies that will help you unlock your potential. This digital marketing tactic, involves optimising your website to gain online visibility and ranking on search engines and ensures website traffic is attracted organically- without paid media strategies.
SEO ultimately plays a critical role in catching business leads at important stages of the shopping funnel. This is achieved by using SEO to assist businesses penetrate each stage, including: high-traffic beginning queries, and long-tail end-stage searches where shoppers are ready to convert.
Do SMMEs need to invest in SEO?
To gain reliable growth and garner quality leads, SEO is therefore crucial for SMMEs. An article by digital marketing specialists, Radd , emphasises this stating that, 89% of SMME owners believe that SEO is important for a website. Further data from Statista also shows that 32% of marketers worldwide say SEO offers them the best results.
As a small business owner, you know the challenges of getting your business on the map. With SEO, you can help your business show up in the top local and organic search results ensuring you reach more customers.
Accurate, Complete, and Relevant Website Information
However, in order to reach these customers, the first step that needs to be taken, involves looking at your website. There are various ranking factors that affect where your website appears when a user searches for services or products that your business offers.
Local search results can be found on Google in areas like Maps and Search when someone looks for a company or location close to where they are. For example, if you type “Italian restaurant” into your mobile device’s search bar, you’ll probably get local results. This is owing to the fact that Google makes an effort to show you the different nearby restaurants that you might enjoy going to.
If you find that your business does not show up for relevant searches in your area, it is critical to ensure the content in your business profile is accurate, complete, and relevant. SEO ultimately helps bolster how users will find your company in local search results.
Speedy Website
The next factor that you should consider is the speed of your website. This is important because, a potential customer needs to use your website to learn about your business. However, for these customers to stay on your website, this requires a positive user experience.
It is natural for people to value speed and professionalism more when evaluating websites. Just like waiting for hours in a queue at a storefront is considered to be a poor experience, so is a slow website. Website users often find a slow website to be very frustrating with most leaving the site right away. These users will then opt for a quicker website that meets their requirements.
Google has been very explicit about their preoccupation with speed for all web-based products. Matt Cutts, the former leader of Google’s web spam team, has publicly acknowledged that Google considers fast load speed as a positive ranking factor. Google has also made it clear that in order to make web pages load faster, website owners need not sacrifice the quality or relevance of their material.
Therefore, teams must make sure that their web pages are sufficiently optimised to load quickly in order for websites to rank effectively on Google.
For many, SEO seems like a foreign term used by digital marketers. Yet, these three letters have the power to change the way your online business garners quality leads and ultimately ensures reliable growth.
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